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Reuben Herzl is a documentary video producer and director focused on helping nonprofits tell their stories through video. He is the founder of the video production studio Groundmaking. Since 2017, Groundmaking has served clients such as The California Community Foundation, Heluna Health, Koreatown Youth and Community Center, Descanso Gardens, and The Trust for Public Land. In 2019 and 2021, Reuben was a speaker at the Nonprofit Storytelling Conference with talks titled “Video Production in Your Pocket” and "Compassionate Storytelling."
Prior to his video production career, Reuben was the Chief Creative Officer of Aclima, a technology company that builds air quality measurement networks for customers such as Google and the California Air Resources Board. Prior to Aclima, Reuben worked as a designer in architecture studios in Philadelphia and Los Angeles. He holds a masters degree from the Yale School of Architecture and a bachelor's degree in International Economics from the University of California, San Diego. Reuben is a certified advanced scuba diver, licensed commercial drone pilot, and loves running on any mountain trail he can find. He lives in San Diego with his wife, 3 year old son, and rescue mutt named Siena.
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